OVCI BRANDING

This branding project was created during my role as a Graphic Designer for the Office of the Vice Chancellor for Innovation (OVCI) at UIC. Starting with no existing branding, I developed a visual language using abstract shapes derived from the letters “OVCI.” These modular shapes became building blocks for compositions applied to various marketing materials, including newsletter animations, printed posters, merchandise, and digital platforms. The color palette extended UIC’s branding, while the layered shape compositions symbolized the growth and larger ideas students can build through their journey with UIC Innovation’s services. This identity was then extended to OVCI programming for UIC Demo Day, the Blaze Venture Challenge, and Spark Series Workshops.

OVCI Visual Language:

UIC Innovation Newsletter Header Animation

OVCI Abstracted Shape

OVCI Composition 1

OVCI Composition 2

OVCI Composition 3

OVCI Shape Clusters

OVCI Shape Animation Promo Video

UIC Innovation Table Cloth

UIC Innovation Business Card Mockup

UIC Innovation Circle Profile Picture

UIC Innovation Linktree

Entrepreneurship Expo 2025:

Entrepreneurship Expo 2025 was the first event of its kind, designed to celebrate and inspire entrepreneurial thinkers through networking, workshops, and community connection. I developed the event’s visual identity, ensuring it was cohesive with the broader OVCI brand while also establishing its own distinct presence. Branded materials included programs, custom networking bingo sheets, nametags, presentation slides, social media content, and giveaway t-shirts for guests. The bold graphics helped generate the highest number of RSVPs from digital marketing pushes to date, successfully drawing attention to this new initiative.

UIC Innovation Demo Day:

Demo Day is an annual showcase competition where student entrepreneurs pitch their ideas to attendees for feedback on their ventures. I developed the event’s visual identity, including the logo, printed programs, certificates, judge materials, and giveaway merchandise. The Demo Day logo is part of a family of event logos for OVCI, designed to align stylistically with the Blaze Venture Challenge and Spark Series logos for a unified brand identity.

Demo Day Official Logo

Demo Day Program (Digital, Front)

Demo Day Program (Digital, Back)

Demo Day Program (Printed, Front)

First Place Award Certificate

Second Place Award Certificate

Judge Badge

Judge Scoring Sheet

Giveaway Sticky Notes

Giveaway Keychain Wristlet Design

Giveaway Totebag Design

Demo Day Printed Materials and Giveaway Items

Blaze Venture Challenge:

Blaze Venture Challenge is another annual pitch competition where student entrepreneurs pitch their ideas to a panel of judges. Like Demo Day, I developed the event’s visual identity, including the logo, printed programs, certificates, and giveaway merchandise. The Blaze logo is part of a family of event logos for OVCI, designed to align stylistically with the Demo Day and Spark Series logos for a unified brand identity.

Blaze Logo

Blaze Themed Doodle Pattern

Blaze X Comcast Welcome Poster

Blaze Event Program and Sticker Sheet

Blaze Giveaway Totebag

Blaze Giant Check for Winning Teams

Giveaway Mugs and Sticker Sheets

Giveaway Mugsand Sticker Sheet

Spark Series:

Spark Series is a collection of workshops for students to attend in preparation for the Blaze Venture Challenge. I developed the program's visual identity, including the logo, printed materials, and digital graphics. The Spark Series logo is part of a family of logos for OVCI, designed to align stylistically with the Demo Day and the Blaze Venture Challenge logos for a unified brand identity.

Spark Series Event Calendar (Front)

Spark Series Event Calendar (Back)

Spark Series Event Calendar Poster

Spark Series Logo (Blue)

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