MOON

This personal project, originating from a business creation assignment in an entrepreneurship course, establishes the identity of MOON, a conceptual menstrual tracking app. Inspired by the cyclical nature of both the moon and women’s bodies, the app’s name reflects its connection to natural rhythms. The project includes an animation, app logo, and business one-pager, all developed to add visual clarity to the concept. These elements bring a sense of reality to the assignment while presenting a cohesive and thoughtful brand identity.